Design Better Internet Experience For Seniors -Prof. Ding lecture at GAD
展览海报 Exhibition poster
2018年12月11日，耿丹国际设计学院视觉传达设计专业邀请北京服装学院新媒体艺术专业丁肇辰教授讲座。本次讲座主题Design Better Internet Experience For Seniors -prof. Ding lecture（设计更好的银发互联网体验），在国际交流报告厅举行。视觉传达李恒、刘晓宇、杨凯老师带领学生们参加了本次讲座。
On December 11, 2018, Ding Zhaochen, Professor of new media art from Beijing Institute Of Fashion Technology, was invited to give a lecture in the International Exchange Hall by the Visual Communication of Gengdan Academy of Design. Li Heng, Liu Xiaoyu and Yang Kai, teachers of Visual Communication attended the lecture with students.
丁肇辰教授 Professor Zhaochen Ding
Professor Ding Zhaochen has been involved in many fields of design including architectural design planning, digital media and interactive design, digital entertainment design, fashion trend design and other disciplines, with comprehensive and unique design ideas.
讲座现场 Lecture scenes
Professor Ding shared a new research direction: designing for the elderly. Taking the experience of website use, social software and intelligent device of the senior as the point and revolving around three problems namely insecurity, dissatisfaction and non-use faced by the senior (if the new products are risky; the products of the old are extremely scarce; the old people do not use the products), he offered three suggestions on the design for the senior: the product should adapt to physiology, that is, to memory, intelligence and physical fitness; the product should have natural fluency, that is, fluent, relaxing, natural; new product should be easy to learn, to use and to understand.
师生合照 Photo of teachers and students
丁肇辰教授推荐了银发设计的书籍《Designing for Older Adults: Principles and Creative Human Factors Approaches, Second Edition》，总结出六个银发互联网体验的界面设计原则：去繁从简的界面、拟物的图标设计、少而温和的色彩、单一方向文字编排、熟悉的交互习惯、平缓的动态效果。丁肇中教授提出：我们的设计绝不只是单纯地消费老人，而是要付出行动，进一步去考虑如何赋予老人新的生活方式以及如何让老人具有社会价值。耿丹国际设计学院聘请丁肇辰教授为客座教授，为学院学术发展助力。
Professor Ding Zhaochen recommended a book Designing for Older Adults: Principles and Creative Human Factors Approaches, Second Edition and summarized six principles of interface design for the senior Internet experience: simple interface, icon design, less and gentle color, single text layout, familiar interaction, and gentle dynamic effects. Professor Ding Zhaochen said that our design was not simply to make the elderly consume, but to take action to further consider how to give them a new way of life and how to make them realize their social value.