耿丹国际设计学院“产品营销与管理”展

“Product Marketing and Management” Exhibition held by GAD

 

 

展览海报

Exhibition poster

 

10月9日, 耿丹国际设计学院产品设计专业在首饰楼一层举行结课汇报暨 “产品营销与管理”课程展。展览了产品15-1班25名学生的7组策划案报告书,由陈丽君和章朝晖老师指导。

Guided by instructor Chen Lijun and Zhang Zhaohui, 25 students from Class 15-1 in product design programme of GAD held a Exhibition on “Product Marketing and Management” on the first floor of the Jewelry Studio on October 9th, which showed 7 groups’ project proposals .

学生设计

Students design

 

一个多月的课程中,同学们掌握了产品营销与管理的基本概念、方式和方法,学会从不同方面考虑运营问题,加深了对于产品营销与管理的认知,能够根据自己的产品特色编写相应的策划案,运用营销知识推销自己的产品进行现场演说推广,并最终将根据投资人(其他同学)的“投资意愿”情况对每组的策划案编写进行评价。

The students have mastered the basic concepts, approaches and methods of product marketing and management, learned to consider operation issues from different aspects to deepen their understanding of product marketing and management, and were able to compile corresponding proposals according to their own product characteristics as well as utilizing marketing knowledge to promote their own products. Eventually the students can evaluate the preparation of each group of proposals according to the investor (other students) of the “investing will” during the one-month learning.

学生设计

Students design

 

产品营销与管理是产品专业的拓展应用课程,以小组的形式通过自拟主题的研究分析,从方案提出到完整方案的表达,最终将自己的产品推向市场并持续维护,为学生系统的了解产品运营过程奠定基础。

Product marketing and management is an expanding application course of product design programme. Through the research and analysis of self-designed theme by a group, from the proposal to the expression of a complete scheme, the students can  promote products to the market and continue to maintaining it ultimately, in which laying the solid foundation for students to understand the product operation process systematically.

观展照片

The exhibition photos